Happy New Year to You, Happy Birthday to Us!

January 02, 2015 2 Comments

me in my "office" in Jan 2013 :)

Happy New Year!

Yesterday marked 2 years to the day that Charm & Gumption has been in business. I opened the Charm & Gumption Etsy shop on January 1st 2013 in my little apartment here in Nashville. I had no idea that it would grow to become what it is today.

I started the shop as a little stationery store, cutting out every print and card and packaging up every order by hand. This year, as orders grew beyond what I was able to keep up with, I added to the Charm & Gumption team and utilized our very own fulfillment center so that you lovely customers are able to get your orders much quicker and for lower prices. Having a team of people helping me was an absolute dream of mine and I am still pinching myself.

This year also marked some amazing and unbelievable features: Zulily, Buzzfeed, and Hello Giggles, to name a few. I am so thankful to each and every one of you bloggers and tastemakers who have mentioned us in a post or linked to the shop. It means so much to me.

When I started the business, all that I really wanted was creative freedom, and the ability to manage my own career. I have gotten so much more out of it than that. 

I have made so many mistakes along the way and learned so much about having a business, and I hope that my designs will encourage you, in some small way, to take whatever leap you have been considering too because it is so worth it.

May 2015 be a year full of dream chasing, risk taking, and life living for you. Thank you for allowing me to do what I do. xo!

- Holly Casto, Charm & Gumption founder

2 Responses

Leslie Lamar
Leslie Lamar

January 12, 2015

Love when women start their own businesses! I had no idea you were in Nashville, I’m in Clarksville! Keep doing what you do, your work is creative and inspiring! I love " My favorite position is CEO" print that I purchased!


January 09, 2015

you have inspired me to take a risk and do what I love to do. Thank you, I love watching your business grow and you are doing a wonderful job! Your work is so profound yet simple!

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